The Beauty Trends & Innovations Conference 2025

Accelerate Growth, Captivate Customers In-Store & Online, Leverage AI-Driven Experiences & Outshine The Competition With Dynamic & Lucrative Brand, Product & Marketing Strategies. Monetise Game-Changing Beauty Trends For High-Impact Campaigns & Profitable Product Innovations​. Get ready to redefine your beauty brand’s trajectory at Europe’s most influential, insight-packed conference and networking experience. Now in its 13th iconic year, The Beauty Trends & Innovations Conference returns - bolder, brighter, and more business-critical than ever before. We’re bringing together 40+ industry powerhouses, brand disruptors and retail pioneers from the most respected and fastest-growing beauty names in the world: L’Oréal. Avon. M&S. Harvey Nichols. Amazon. NEOM. KAO. Medik8. Zalando. BYBI. Dr PawPaw. Elemis. Unilever. SLG. Pai. Trinny London. Wella. Nuriss - And more! This is your exclusive opportunity to tap into: - Visionary brand and marketing strategies that set your products apart in saturated markets - Customer-first thinking across every digital and physical touchpoint - AI-powered personalisation and retail innovation that drives loyalty and spend - Trend-led product development and sustainability that actually converts - Authentic storytelling that deepens emotional connection and fuels community growth New for 2025: AI, Retailer Insights & Fragrance Frontiers This year’s event introduces AI-Driven Personalization Masterclasses, equipping brands to turn data into hyper-targeted customer loyalty. A brand-new Retailer Strategy Roundtable features leaders from Primark, Sainsbury’s, and Space NK sharing shelf-ready tactics for 2026. Plus, dive into the Future of Fine Fragrance - a dedicated session on scent-led consumer engagement. Expect real-world success stories, game-changing insights, and commercially actionable takeaways that spark measurable impact - immediately. Why This Conference? - High-Impact. Zero Fluff: One power-packed day, no time wasted, every session curated to deliver ROI - Network with decision-makers, not gatekeepers: Join a senior, curated guestlist of beauty’s top minds - Leave with a toolkit, not just a to-do list: Walk away with proven strategies you can implement the next day Meet Your Speakers: From CMOs and Heads of Beauty to Founders and Innovation Directors, your speakers aren’t theorists—they’re in the trenches, building what’s next. (And they’re ready to show you how.) - James Mugford - Head of Beauty, Marks & Spencer - Ahmed Khodr - Head of Microbiology Innovation Labs, L'Oréal - Christina Habib - Chief Insights Officer, Unilever - Lucy Beresford - Managing Director, SLG Brands - Natalie Deacon - Executive Director, Purpose & Sustainability, AVON - Vanessa Barretieri - Commercial Director, Elemis - Rose Abbott - Head of Brand, MUA Cosmetics, FB Beauty - Lauren Myers - Chief Marketing Officer, Grown Alchemist - Alice Menichelli - Head of Strategic Partnerships, Amazon Premium Beauty (And yes, there are plenty more behind the velvet curtain.) Key Themes & Topics - Trend-Driven Innovation For Lasting Success - AI, Tech & Personalisation That Delivers Results - Social Media & Commerce Success - The Latest Beauty & Wellness Trends - The Future Of Fine Fragrance & Scent - Sustainable Beauty – Packaging & Product Innovation - Consumer Insights & Shifting Behaviours - Retailer Insights & Winning Partnerships - The New Must-Have Ingredients - Authenticity, Influence & Communities ? Secure Your Seat Today Join Europe’s most influential beauty leaders for the #1 event to future-proof your 2026 strategy. First 50 Tickets: £399 (Save 30%) | Standard Rate: £599* ? Ticket information For sponsorship, speaking, or exhibition inquiries: ? +44 (0)20 3479 2299 | ? [email protected] Media Inquiries: Callin Brett Klopper | [email protected] About Beauty Trends & Innovations Conference: Europe’s leading forum for senior beauty executives since 2012, delivering actionable strategies, ready-to-go insights, and transformative networking. Learn more at www.beautytrendsconference.com.