TIBCOM 2026

The scientific conference Trends in Business Communication (TIBCOM) was launched in 2013 and has since become a recognized platform for scientific exchange and interdisciplinary collaboration. Organized by the University of Applied Sciences Kufstein Tirol, TIBCOM attracts participants from Europe and beyond, connecting international perspectives from academia and practice. In its 12th edition, TIBCOM 2026 focuses on current developments, innovative research, and practical perspectives in marketing, communication, and corporate communication. Topics include AI in marketing and communication, digital marketing, consumer psychology, employer branding, sustainability communication, social media innovation, and corporate communication. The conference provides a platform for international exchange, new research impulses, and networking between academia and practice. It is 100% virtual and conducted in English . Accepted papers will be presented at the conference and, following peer review, published in a conference volume by Springer Gabler . Trends in Business Communication at FH Kufstein Tirol is a virtual conference that explores the latest developments and emerging trends in marketing and corporate communication.