10th International Cosmetic Congress

Dear Cosmetics Industry Stakeholders; It is our great pleasure and honor to invite you to the 10th International Cosmetics Congress, which will be organized this year by KÜAD (Cosmetics Manufacturers and Researchers Association). At this significant gathering, where we will shape the future of our industry together, we will come together at the intersection of science, innovation, and vision to explore new horizons in the world of cosmetics. The main theme of this year’s congress is “Skinification of Cosmetics.” The concept of “skinification,” one of the most significant transformations in the global cosmetics agenda in recent years, refers to the integration of skincare ingredients, active components, and dermocosmetic approaches into all categories of personal care, including makeup, hair care, and body care. With increasing consumer awareness, the rise of “skinimalism” and “clean beauty” trends, and the positioning of skin health at the center of a holistic beauty approach, skinification has become one of the defining dynamics of the global cosmetics market. This trend, exemplified by products such as lipsticks containing hyaluronic acid, niacinamide-based foundations, peptide-enriched shampoos, and SPF-containing body care products, is transforming cosmetics from purely aesthetic tools into multifunctional products that support and improve skin health. In our country, the increasing investments in R&D, strong growth in the dermocosmetics market, and the rising success of Turkish brands in the global arena have made skinification one of the key agenda topics of the cosmetics industry. During the congress, we will comprehensively address topics such as global and local market dynamics of the skinification trend; the integration of skincare actives into makeup and personal care products; multifunctional formulation development strategies; next-generation active ingredients in dermocosmetic and cosmeceutical products; sustainable and clean formulation approaches; evolving consumer expectations; regulatory and safety assessments; and personalized consumer needs. Enriched with scientific presentations by leading academics, speeches by international guests, panel discussions, hands-on workshops, R&D and formulation sessions, networking opportunities with industry leaders, and platforms for new collaborations, this congress will offer participants the opportunity to exchange knowledge and generate ideas that will shape the future of the industry over three days, through sessions tailored to their interests and expertise. We would be delighted to welcome you to join us in witnessing this transformation that places the needs of the skin at its core, brings science and beauty together, and redefines the future of the industry; and to collaboratively shape the future of next-generation active ingredients, multifunctional formulations, and personalized care solutions that unlock the true potential of the skin. Serdar MUTAF Congress Chairman