42nd ISTANBUL World Congress on “Marketing, Economics & Management Studies” (IMEMS-25)

Call for papers Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields: Marketing: - Digital and Social Media Marketing: Strategies, analytics, impact on consumer behavior. - Marketing in the Digital World: E-commerce, online purchase trends, digital trade. - Digital Marketing and Artificial Intelligence: AI applications in marketing, automation. - Big Data and Marketing Analytics: Consumer insights, predictive analytics, data-driven marketing. - Customer Relationship Management (CRM): Strategies, technology, customer loyalty. - Branding: Brand equity, brand management in the digital age, building brands in specific industries (e.g., music). - Integrated Marketing Communication: Multi-channel marketing, consistency in messaging. - Consumer Behavior: Understanding consumer decision-making processes, online behavior, impact of culture. - Marketing Research and Strategy: Market segmentation, targeting, positioning, research methodologies. - International Marketing: Global marketing strategies, cross-cultural considerations. - Marketing Ethics: Ethical considerations in advertising, data privacy, social responsibility. - Sports Marketing: Strategies and trends in the sports industry. - Telemarketing: Effectiveness and ethical considerations. - Social Media Marketing: Platform-specific strategies, influencer marketing. - Marketing Analytics: Measuring marketing performance, ROI analysis. - Advertising Management: Traditional and digital advertising strategies. - Product Management: Product development, lifecycle management, marketing of new products. - Entrepreneurial Marketing: Marketing strategies for startups and small businesses. - Co-creation of Value: Engaging consumers in the creation process using digital technologies. Economics: - Macroeconomics: Inflation, unemployment, economic growth, monetary policy, fiscal policy, economic stimulus approaches. - Microeconomics: Consumer behavior, market structures, supply and demand, pricing strategies. - Econometrics: Statistical modeling, data analysis techniques, forecasting. - Development Economics: Economic policy in developing nations, sustainable development. - International Economics: Trade theory and policy, exchange rates, foreign direct investment, globalization. - Financial Economics: Asset pricing, risk management, corporate finance. - Public Economics: Taxation, public spending, welfare economics. - Behavioral Economics: Psychological influences on economic decision-making. - Economic Growth Theories: Factors driving long-term growth. - Monetary Policy: Central bank actions and their impact. - Fiscal Policy: Government spending and taxation effects. - Global Economic Trends: International trade, market fluctuations. - Economic Impact of Migration and Demographics. - The Future of Money: Digital currencies, blockchain technology. - Fiscal Policy and Public Debt Sustainability. - Labor Market Trends and Wage Dynamics. - Gender Economics. - The Effect of Tax Systems on Income Distribution. - Regional Economic Development and Convergence. - Global Trade Shifts and Protectionism. - Economic Growth in Aging Societies. - Public Investments and Sustainable Growth. - Sustainable Development in Times of Crises. - History of Economic Thought. - New Developments in the Economics of Education. - Applied Econometrics. Management Studies: - Human Resource Management: Talent acquisition, employee training, compensation, employee relations, strategic HRM. - Strategic Management: Strategic planning, competitive advantage, organizational performance. - Operations Management: Supply chain management, logistics, quality management. - Financial Management: Corporate finance, investment analysis, risk management. - Organizational Behavior: Leadership, motivation, teamwork, organizational culture, workplace diversity. - Change Management: Managing organizational transitions and transformations. - Innovation Management: Fostering innovation, managing technological change. - Project Management: Planning, execution, and control of projects. - Risk Management: Identifying, assessing, and mitigating risks. - Public Sector Management: Governance, policy-making, public administration. - Entrepreneurship: Business creation, innovation, small business management, family businesses, social entrepreneurship. - Leadership: Different leadership styles, effectiveness, leadership development. - Knowledge Management: Capturing, sharing, and utilizing organizational knowledge. - Business Ethics: Ethical decision-making in organizations, corporate social responsibility. - Information Management: Managing information systems and technology. - Supply Chain Management: Logistics, procurement, distribution. - Multinational Financial Management: Financial issues in global businesses. - Technology and Innovation in Business: Impact of technology on business models and operations. - Digital Transformation: Integrating digital technologies across all business areas. - Business Analytics: Using data to inform business decisions. - E-Business: Online business models, e-commerce strategies. - Business Communication: Effective communication within and outside the organization. - Business Law and Regulations: Legal aspects of business operations.