43rd LISBON Global Congress on “Marketing, Business & Management Studies” (LMBMS-25)

Call for papers/Topics Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields: I. Marketing Studies - Digital Marketing & Technology: - AI in Marketing (personalization, content creation, predictive analytics, chatbots, AI agents) - Generative AI for content production and marketing analytics - Short-form video content (TikTok, Instagram Reels, YouTube Shorts) - Social Media Marketing & Social Commerce - Influencer Marketing - Omnichannel Marketing & Seamless Customer Journeys - SEO and Voice Search Optimization - Mobile Marketing - Programmatic Advertising - Augmented Reality (AR) and Virtual Reality (VR) in customer experience - Marketing Automation - Web3 and the Metaverse in Marketing - Data Privacy and Ethical AI in Marketing - Cookieless future and alternative tracking methods - Consumer Behavior & Insights: - Consumer Psychology & Decision Making - Market Research Techniques (surveys, focus groups, data analytics) - User-Generated Content (UGC) and its impact on brand narratives - Enhancing Personalization at Scale - Customer Experience (CX) Design and Optimization - Customer Relationship Management (CRM) - Brand Loyalty and VIP Experiences - Analyzing Unstructured Data (images, videos, social media posts) for consumer insights - Brand Management & Strategy: - Brand Positioning, Identity, and Equity - Storytelling in Branding - Integrated Marketing Communications (IMC) - Marketing Strategy and Planning (market segmentation, target market selection, marketing mix) - Brand Humanization and Purpose-Driven Engagement - Building a Strong Brand Image - Ethical Marketing Practices - Marketing Analytics & Performance: - Key Performance Indicators (KPIs) and ROI Measurement - Data Collection and Analysis (Google Analytics, customer segmentation) - Marketing Attribution Models - Dashboards and Reporting Tools - Predictive Analytics for Marketing Campaigns - Measuring Effectiveness of Digital Campaigns II. Business & Management Studies - Strategic Management & Leadership: - Leadership Development and Management Strategies - Organizational Growth and Change Management - Agile Management Practices & Methodologies (OKRs, Scrum) - Digital Transformation Strategies - Innovation Management (developing, implementing, and marketing innovations) - Strategic Planning in an Uncertain World - Mergers & Acquisitions (M&A) Integration - Business Architecture and Innovation - Risk Management and Compliance in a Digital Age - Human Resources & Organizational Behavior: - Future of Work (remote, hybrid models) - Employee Well-being and Mental Health - Talent Management and Retention of High-Performance Professionals - Diversity, Equity, and Inclusion (DEI) in the Workplace - Employee Experience - Organizational Culture and Engagement - The Evolving Role of Managers (AI's impact, judgment skills) - Addressing Employee Burnout - Operations & Technology Management: - Digital Transformation and its impact on operations - AI Integration in Business Processes (automation, streamlining operations) - Intelligent Document Processing (IDP) - Supply Chain Management and Resilience - Cybersecurity and Data Privacy - Platform Engineering - AI Trust, Risk, and Security Management (AI TRiSM) - Continuous Threat Exposure Management (CTEM) - Industry Cloud Platforms (ICPs) - Intelligent Applications - Democratized Generative AI - Augmented Connected Workforce - Machine Customers - Finance & Economics: - Financial Planning and Investment Insights - Funding Strategies (crowdfunding, peer-to-peer lending) - Economic Pressures and Cost Reduction Strategies - Green Finance and Sustainable Investments - Data-Driven Financial Decision Making - Sustainability & Corporate Social Responsibility (CSR): - Sustainable Business Practices & Ethical Sourcing - Environmental, Social, and Governance (ESG) Integration in Strategy - Circular Economy Models - Green Innovations and Technologies - Measuring and Reporting on Sustainability Impact - Corporate Responsibility and Transparency - Entrepreneurship & Innovation: - Startup Ecosystems and Venture Capital - Business Model Innovation - Fostering a Culture of Innovation - Turning Ideas into Value - Scaling Innovation - Social Entrepreneurship III. Cross-Disciplinary & Emerging Topics: - The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making. - Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies. - The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase. - The "Average" Aesthetic: The rise of user-generated and amateur-style content in marketing. - Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences. - Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies. - The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations. - Building Resilient Businesses in an Uncertain Global Climate.